The competition seeks to identify new and emerging Free State-based artists and to provide a comprehensive platform for exposure, recognition and awareness of local artists to showcase the diversity and talent that are on offer in the province.
In addition to substantial prize money the competition will provide national marketing exposure to and awareness of selected and winning artists.
All 2019 competition winners, including Merit Award winners, will also automatically qualify for the Winners Group Exhibition to be held mid-2020 and which will allow all 2019 competition winners to showcase a broader body of their work.
Selected artists will be featured on the official Phatshoane Henney New Breed Art Competition website at www.newbreedart.co.za
following the first round selection of competition works.
A Public Choice Award category will allow general public involvement and greater exposure of artists by encouraging the public to vote for their favourite artist.
Competition winners and selected artists will be featured in the 2020 Year Calendar of Phatshoane Henney Attorneys circulated to its top national clients.